Bismillahirahmanirahim…..

Assalamualaikum.. 

Today I will explain some knowledge from the strategic management subject. As we know, external environment is used to evaluate company strength. In other word, external environment are the condition, entities, events, and factors surrounding an organization that influence its activities and choices, and determine its opportunities and risks. It also called operating environment. In this topic also have explained about the PESTEL analysis which is influences the macro-environment. PESTEL is a political, economic, socioculture, technological, environmental, and legal. Besides that, we also learned about Porter’s Five Forces. There are some mind map of PESTEL analysis and Porter’s Five Force:-